Sign Wars: The Cluttered Landscape of Advertising

By Robert Goldman and Stephen Papson (1996)
Contemporary ads are a symbol of competition as much as a bid for new customers: that’s the contention of authors who suggest that the “sign wars” represent a consequence of a disjoined media culture. Insights on media, advertising strategy, and business blend in a strong consideration which uses signs and symbols from recent campaigns to provide a critical view of ad culture results.